Everything is not “okurrr” for Cardi B’s catchphrase, because her application to trademark it was reportedly denied!
According to CNN, the rapper applied to trademark “okurrr” with the U.S. Patent and Trademark Office to use on merchandise such as T-shirts and paper goods, but the request was rejected. The office deemed the phrase a "commonplace term, message, or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment."
They pointed out that it’s “commonly used in the drag community and by celebrities as an alternate way of saying 'OK' or 'something that is said to affirm when someone is being put in their place.'"
While Cardi has notably used the saying, the Kardashians have been credited with popularizing it, and its origins can be traced to “RuPaul’s Drag Race.”
The Kardash did got me hooked on saying it now I️m here 🤦🏽♀️ https://t.co/llCTuglHX0— iamcardib (@iamcardib) April 10, 2018
Cardi spoke about the signature expression with Jimmy Fallon last year, explaining its sound as, “It’s like a cold pigeon in New York City.” [https://www.youtube.com/watch?v=YplKPH_qcRw]