Kim Kardashian West enlisted a familiar face for her new SKIMS Solutionwear line. No, the model for the campaign isn’t one of her sisters, her mother Kris, or a famous friend — it’s Alice Marie Johnson, the former inmate she assisted in freeing from prison last year.
Johnson was serving a life sentence for a nonviolent, first-time drug offense. When Kardashian heard about Johnson’s case, she began advocating for her freedom. Johnson served 22 years before being granted clemency. She was released in June 2018.
Alice wears a sculpting bodysuit in the SKIMS campaign video, modeling the shapewear while telling her story. She addresses the camera, sharing, “I was serving a life plus 25-year sentence without the possibility of parole. Kim saw a video of me. She heard my story. She said, ‘This is so unfair.’ And by the way, I didn’t even know who Kim Kardashian was! She went to war for me to fight for my freedom. That’s why I call her my ‘war angel,’ because nothing stood between her and my freedom.”
Johnson goes to say, “I was set free on June the 6th, 2018, so now every moment in life is precious to me. Waking up every morning and not having a bunk bed over my head is precious to me, and being able to open the door whenever I want to and just walk outside and breathe in fresh air, to breathe in freedom, that is precious to me.”
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My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name. After much thought and consideration, I’m excited to announce the launch of @SKIMS Solutionwear™ coming September 10. I love the idea that the pieces will be the closest thing to someone’s skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies. Available in sizes XXS - 5XL, SKIMS Solutionwear™ is for every body. SKIMS.COM. #ShowYourSKIMS Photo: #VanessaBeecroft
Kim’s efforts on Alice’s case set the reality star and entrepreneur on a path to pursuing a career in law. She is currently studying to take the California bar exam in 2022. In April, Kim opened up about her dedication to her professional goals, writing on social media: “I changed my number last year and disconnected from everyone because I have made this strict commitment to follow a dream of mine — It’s never too late to follow your dreams.”
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Last year I registered with the California State Bar to study law. For the next 4 years, a minimum of 18 hours a week is required, I will take written and multiple choice tests monthly. As my first year is almost coming to an end I am preparing for the baby bar, a mini version of the bar, which is required when studying law this way. I’ve seen some comments from people who are saying it’s my privilege or my money that got me here, but that’s not the case. One person actually said I should “stay in my lane.” I want people to understand that there is nothing that should limit your pursuit of your dreams, and the accomplishment of new goals. You can create your own lanes, just as I am. The state bar doesn’t care who you are. This option is available to anyone who’s state allows it. It’s true I did not finish college. You need 60 college credits (I had 75) to take part in “reading the law”, which is an in office law school being apprenticed by lawyers. For anyone assuming this is the easy way out, it’s not. My weekends are spent away from my kids while I read and study. I work all day, put my kids to bed and spend my nights studying. There are times I feel overwhelmed and when I feel like I can’t do it but I get the pep talks I need from the people around me supporting me. I changed my number last year and disconnected from everyone because I have made this strict commitment to follow a dream of mine - It’s never too late to follow your dreams. I want to thank Van Jones for believing in me and introducing me to Jessica Jackson. Jessica along with Erin Haney have taken on the role of my mentors and I am forever grateful to them both putting in so much time with me, believing in me and supporting me through this journey. This week I have a big torts essay due on negligence. Wish me luck ✨⚖️