LeBron James Tried to Trademark 'Taco Tuesday'

Chances are you’ve heard the phrase “Taco Tuesday” over the years and even indulged in the delicious concept yourself. Well, LeBron James is a vocal fan of the weekly event, often enthusiastically sharing his own Taco Tuesday nights with fans via social media. But he’s not stopping there. The basketball great reportedly filed to trademark the term in August, but his request was denied Wednesday.

According to the New York Times, LBJ Trademarks’ application was rejected because the U.S. Patent and Trademark Office considers “Taco Tuesday” “a commonplace term, message or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment.”

While the filing reportedly sought to use the trademark for “advertising and marketing services” in addition to “online entertainment services,” ESPN reports that James’ spokesperson clarified the reasoning behind the filing.

The spokesperson stated, “Finding ‘Taco Tuesday’ as commonplace achieves precisely what the intended outcome was, which was getting the U.S. government to recognize that someone cannot be sued for its use.”

With that goal in mind, it looks like LeBron can keep his beloved Taco Tuesdays going! (Though, apparently, so can everyone else.)

What do you think of LeBron’s reported request?


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