Yet another popular event has been put off due to the coronavirus.
Per a statement published Tuesday, Ben & Jerry’s announced that its 41-year-old Free Cone Day has been postponed due to the COVID-19 pandemic.
“Free Cone Day is our favorite day of the year. It’s a special time to thank fans for their love with free Fairtrade ice cream all around the world. This year, some of our scoop shops in communities around the world will be unable to take part in Free Cone Day due to precautions put in place by local Governments around large public gatherings, considering the increasing presence of COVID-19,” the famed ice cream company wrote on its website.
The frozen treat manufacturer continued, “So, to stand in solidarity with ice cream lovers everywhere, we have made the difficult decision to postpone Free Cone Day this year. We hope to reschedule our global Free Cone Day event for later in the year, when we know more. And we will keep you posted.”
Fortunately, the brand’s “scoop shops” will remain open for business.
According to the Burlington Free Press, Free Cone Day began in 1979 when the company gave out free ice cream to celebrate its first-year anniversary in Burlington, Vermont.
Historically, the extravaganza has been celebrated on the second Tuesday of April.
Sadly, this is not the first event to be canceled or delayed because of the coronavirus outbreak.
While the South by Southwest (SXSW) festival in Austin, Texas, has been canceled, the Coachella Valley Music and Arts Festival in Indio, California, has been pushed to October.
On Wednesday, the NBA suspended its season after a Utah Jazz player tested positive for COVID-19. Hours later, it was announced that another player from the same team was diagnosed.