Crayola celebrates the children of the world!
On Thursday, the handicraft company unveiled its new line of crayons, Colors of the World, which represents more than 40 global skin tones.
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We are excited to introduce our new line of crayons, Colors of the World, available now for pre-order via the link in our bio!👦🏿👩🏻👦🏽👦🏾👩🏼👩🏾👦🏼👩🏽👦🏻👩🏿 We've teamed up with @themobbeauty co-founder and CEO, Victor Casale, to create 24 new specially formulated crayons representing more than 40 global skin tones. With the Colors of the World crayons, we hope to cultivate a more inclusive world for children of all ages, races, cultures and ethnicities. #ColorsoftheWorld #Crayola
The arts and crafts manufacturer announced its latest product in conjunction with UN World Day for Cultural Diversity for Dialogue and Development.
“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” CEO Rich Wuerthele said in a press release. “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
“With the Colors of the World crayons, we hope to cultivate a more inclusive world for children of all ages, races, cultures and ethnicities,” the corporation added on Instagram.
To accurately depict the multitude of skin tones in the world, Crayola partnered with Victor Casale, CEO and co-founder of cosmetics maker MOB Beauty.
The crayons fall into three main shades: Almond, Golden, and Rose — with darker and lighter hues in between.
The new coloring sticks are currently available for preorder and are expected to be released in July. They will come in packs of 24 and 32, with the 32-pack including eight crayons for hair and eye color.