Demitra ‘Mimi’ Roche, who appeared on “Bad Girls Club” Season 8, has passed away at age 34.
Wednesday on Twitter, Vince Valholla, the founder of Valholla Entertainment where Roche had worked, announced the devastating news.
“I’m at a loss for words. Don’t know what to say. Mimi was kind to everyone she came across,” Valholla wrote on his page. “She was big dreamer & was a part of our Valholla family. I’m heartbroken by the news of her passing. I’m thankful I got to know & work w/ her. My thoughts are with her family & loved ones.”
I’m at a loss for words. Don’t know what to say. Mimi was kind to everyone she came across. She was big dreamer & was a part of our Valholla family. I’m heartbroken by the news of her passing. I’m thankful I got to know & work w/ her. My thoughts are with her family & loved ones pic.twitter.com/7AOv3lwYe3— Vince Valholla (@VinceValholla) July 22, 2020
Roche’s cause of death has yet to be announced.
A year before appearing on the hit Oxygen reality TV show, Roche was named vice president of A&R for Valholla Entertainment in 2011.
“Mimi’s keen instincts, coupled with her amazing gift for assessing talent and her ability to adapt to the constantly changing trends of urban music landscape make her a natural for this position. I’m confident she will continue to be an invaluable asset to the Valholla empire,” Valholla said in a statement at the time.
While on “Bad Girls Club,” the then-25-year-old was nicknamed “The Miami Maverick.”
After the heartbreaking news broke, Ashley Colon, a friend of Roche’s, wrote a tribute to Demitra on Facebook.
“Rest Easy babygirl Demitra Roche,” Colon said. “I just wished you a happy birthday then the next day this is what I see. 2020 is def the year of Appreciating your loved ones, hug them tight tell them you love them as life is clearly way [too] short. Some of you may know her from ‘Bad Girls Club’ but I knew the real her. Such a sweet soul and with radiant energy, so full of life. Gone [too] soon.”
Prior to joining Valholla Entertainment, Roche served as A&R and social media intern for The Dream Big/Hustle Hard Firm, a management company that represented singer Mario Winans.
Our condolences go out to Demitra’s family and loved ones for their loss.