Protecting yourself and your loved ones from the coronavirus has never been more stylish!
On Friday, Louis Vuitton unveiled the latest accessory from its 2021 Cruise Collection: a face shield that features a monogram trim, gold stud details, and an elasticated head strap engraved with the luxury brand’s iconic logo.
Sadly, this protective visor doesn’t come cheap. According to Vogue Hong Kong, the LV Shield will set you back HK$7,500, or about $970.
Per American Vogue, the fashion house’s latest item will hit select stores on October 30.
Of course, this isn’t Louis Vuitton’s first foray into the world of personal protective equipment, or PPE.
In April, CEO Michael Burke announced that the label transformed its Parisian workrooms to produce medical gowns for healthcare workers on the front lines of the pandemic.
“We are proud to be able to help healthcare professionals at our level and put our know-how at the disposal of the Hôpitaux de Paris to create gowns for medical staff,” Burke said in a release. “I would like to thank the artisans of our atelier who voluntarily participate in this civic act and who have been bravely applying themselves since this morning to equip healthcare workers in hospitals who are in need of gowns.”
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Louis Vuitton announces the production of thousands of hospital gowns to be donated to frontline medical staff within the Parisian hospital network AP-HP. These gowns will be created by volunteers at the Maison’s headquarters for six Parisian hospitals in urgent need of protective gear. Thank you to everyone who is doing their part to fight this global pandemic. #LouisVuitton #APHP #StayAtHome
The next month, Page Six reported that the company donated 2,500 white cloth masks to New York MTA employees.
In July, Dr. David Edwards of Harvard University told People that plastic face shields are “particularly effective” at blocking large airborne respiratory droplets but are not as effective with blocking smaller particles, as the covering does not completely seal your face.
“With smaller particles, they don’t travel like bullets, they hover in the air, and below that face shield you’re still breathing in that air,” Edwards told the outlet.
Though face shields can be helpful, Edwards prefers to wear a mask — either by itself, or with a plastic covering.
“From a purely scientific point of view, if you asked me, a surgical-grade mask versus a shield, I would wear a mask,” he explained.