News October 19, 2021
Blue Ivy Steals the Show in New Tiffany’s Ad with Beyoncé & JAY-Z!
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Blue Ivy Carter makes a very special cameo in a new Tiffany’s & Co. ad starring her parents, Beyoncé and JAY-Z!
On Tuesday, the jewelry company dropped a short film as part of their “About Love” campaign featuring the power couple.
In “Date Night,” inspired by the classic 1961 film “Breakfast at Tiffany’s,” Bey sits in the back of a Rolls-Royce applying red lipstick and wearing pieces from the brand, including a 10-carat diamond ring and 6-carat diamond earrings.
When Jay enters, Bey holds a yellow daisy and plays a game of “he loves me, he loves me not” while giving sweet glances to her husband.
After Bey wraps her arm around Jay, he asks her, “Shall we get pizza?”
“I think we need pizza,” Beyoncé says in response.
At one point during the video, their eldest daughter Blue hops in the backseat and dad Jay plays around with her clear glasses. Then, the family is joined by an adorable puppy!
Bey and Jay also share twins, Rumi and Sir Carter.
WATCH the cute clip, below:
Last month, it was announced that Bey and Jay’s respective charities — BeyGOOD and the Shawn Carter Foundation — teamed up with Tiffany & Co. to donate $2 million to students attending five historically Black colleges and universities (HBCUs).
The Tiffany & Co. About Love Scholarship will distribute the funds to students pursuing the arts and creative fields at Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, University of Arkansas Pine Bluff, and Central State University in Ohio.
Sadly, the Carters’ collaboration with the brand has not been without controversy.
In August, Bey and Jay appeared in a campaign where they posed in front of a Jean-Michel Basquiat painting, which appears to feature a color resembling the brand’s signature Tiffany Blue, a light medium robin egg blue hue.
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In interviews with The Daily Beast, friends of Basquiat said the late artist would have condemned “the commercialization and commodification” of his work.
“I’d seen the ad a couple of days ago, and I was horrified,” Alexis Adler, Basquiat’s former roommate, told the outlet.
Basquiat’s studio assistant Stephen Torton added, “They wouldn’t have let Jean-Michel into a Tiffany’s if he wanted to use the bathroom or if he went to buy an engagement ring and pulled a wad of cash out of his pocket.”
