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‘The Real’ Joins Forces with Hologic to Promote Breast Cancer Screening!

Knowledge is power, Real Fam! In recognition of Breast Cancer Awareness Month, “The Real” is teaming up with Hologic, the innovative women’s health company behind the Genius® 3D Mammography exam.

Did you know that the Genius® exam is FDA approved as superior to conventional mammography for all women, including those with dense breasts?1 It also detects 20-65% more invasive breast cancers compared to 2D mammography alone. 2

It's so important that women understand the importance of annual breast cancer screening. That's why Hologic has partnered with the Black Women’s Health Imperative (BWHI) for the P.O.W.E.R. of Sure campaign. With help from Grammy-winning artist Mary J. Blige, the initiative encourages Black women to schedule and attend their annual mammograms.

For more information, go to BeSure.BWHI.org.

[1] FDA Approvals P080003, P080003/S001, P080003/S004, P080003/S005

[2]“Results from Friedewald, SM, et al. "Breast cancer screening using tomosynthesis in combination with digital mammography." JAMA 311.24 (2014): 2499-2507; a multi-site (13), non-randomized, historical control study of 454,000 screening mammograms investigating the initial impact the introduction of the Hologic Selenia® Dimensions® on screening outcomes. Individual results may vary. The study found an average 41% (95% CI: 20-65%) increase and that 1.2 (95% CI: 0.8-1.6) additional invasive breast cancers per 1000 screening exams were found in women receiving combined 2D FFDM and 3D™ mammograms acquired with the Hologic 3D Mammography™ System versus women receiving 2D FFDM mammograms only.”

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